![]() ![]() ![]() They are in the business of helping people write highly effective business emails. Links to a range of topic-specific blogs.Īnd of course we can’t talk about email newsletters without a reference to Customer.io. ![]() Highlights of speakers, new exhibits, and their event calendar.A great example for businesses juggling messaging to multiple audiences. A nice mix of content targeting members, donors, and gardeners.Each month they share gardening tips, information on upcoming events, and other helpful information related to sustainability: Phipps Conservatory & Botanical Gardens’ ecoINSIDER email newsletter is green in more ways than one. Messaging and positioning to reinforce their business and their brand.Promotional offers including a 10% discount off your first order.Updates on new product releases and designs (also notice how they feature new items prominently on their website).In addition to their newsletter, be sure to check out their "About" story-they do a really great job! What do you do when you can't find well-designed baby shoes? When you're Susan Petersen from Freshly Picked, you start making your own. Instead of focusing solely (no shoe puns intended) on products alone, they also look for opportunities to clearly and immediately communicate what makes their products unique. They're also always looking for feedback from readers on potential topics including podcast guests or even new books you're interested in reading which is really cool. There email newsletters do a great job of highlighting some of their best content each week which is a real time saver if you want to stay current. They talk about sales and marketing, product management, startups, and more. Their monthly MOOsLetter is equal parts creative inspiration, news, and helpful tips and tricks. Really cool startup profiles like this one about Startup Guide.Networking mistakes you didn't know you were making.How digital designers brand their business cards.In their monthly newsletter you’ll find a range of topics around branding and marketing including: What’s not to love about MOO.com's email newsletters? They create beautiful high-quality business cards and their customer service is totally outstanding. Let's take a closer look at 5 email newsletter examples from organizations that are really doing it right. Who does that? My unsubscribes would be a lot lower if more businesses followed that example. Then they ask for feedback to help personalize future emails to your interests. updates on new gear, upcoming sales, etc. In this example from REI, they also use their first newsletter to communicate what you can expect (ex. Take a second to let them know you appreciate their signing up. What's the best way to set the right town with new email newsletter subscribers? Start by taking a second to say "Thank You." After all, consumers have an infinite number of businesses and newsletters to choose from. ⚡Bonus: Sample Introduction for Your First Newsletter If you're just getting started, be sure to check out this post for my best email newsletter content tips. If you’re going to pull your readers in, you need chunk your content around a few particular topics and give them the option to read more by including a targeted call to action around each article or story. That means trying to cover everything in one continuous block of text just isn’t going to cut it. 5 Highly Effective Email Newsletter ExamplesĬreating an effective email newsletter for your small business requires the right mix of content and design.įrom your subject line to your layout, your ability to engage your audience and generate more leads will have just as much to do with how your newsletter looks as the quality of your newsletter content. ![]()
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